J Vargas
Director Marketing Development PT Badjatex
Focused on down-stream processing of our fabrics using less carbon footprint
With a vision to be the world's top tier textile manufacturer, Badjatex was established in 1975 to provide high quality denim and piece dyed fabric to both the domestic and international markets. to J Vargas, Director – Marketing Development, PT Badjatex, spoke to Fibre2Fashion about the advantages the Indonesian textile industry has over rest of the world, the unique policies of the government helping this sector and Badjatex’s expansion plans.
Where does Indonesia stand today in the garment manufacturing industry worldwide? What are some of the unique characteristics of the Indonesian textile industry?
Indonesia has always been an attractive option for vendors and brands. Some of the unique characteristics of the Indonesian textile industry are:
•Consistent labour
•Stable political climate
•Textile manufacturing base to support garment manufacturing
Which are the major markets that you export to and which brands and retailers does this include?
Japan and US are the major retailers.
Which new markets being explored?
Latin American.
How does the government support the textile industry at large in Indonesia? What are the top 3-5 unique policies that are helping this sector?
•Building logistics infrastructure
•Stable labour policy
•Consistent trade policy
What are the many firsts for Badjatex as compared to other textile manufacturers?
•Investment in sustainable manufacturing
•Developing own IP instead of relying on off the shelf technology
How sustainable are your manufacturing units? What steps have you taken across the value chain to ensure a smaller carbon footprint?
Our manufacturing units are sustainable to the current norms. We are focused on down-stream (garment manufacturing) processing of our fabrics using less carbon footprint.
What kind of capacity expansion are you planning in future?
We plan to add sustainable technology rather than capacity per se.
How did Covid affect your way of product development for customers?
For the initial two months, we had teething issues. We have ironed out the product development process now.
How are you trying to reach brands with tradeshows cancelled, travel bans, and customers not working in the office?
Through digital marketing.
What are the emerging manufacturing hubs for garment manufacturing in Indonesia? What is the growth that Indonesian textile companies are likely to see by 2025?
Central Java region is an emerging hub for garment manufacturing in Indonesia. The growth expected is around 20 per cent (cumulative) by 2025.
Is the China Plus One strategy helping Indonesia? Pls share your views at length.
Need to see the actual results in next 4-5 years. Very sketchy at the moment, don’t see concrete visibility.
What percentage of your garments is meant for domestic consumption and how much is exported?
Fabrics- 65 per cent for the domestic market and 35 per cent for the export market.
Published on: 08/10/2021
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
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