Discover Amazon's latest venture, Bazaar, offering a diverse range of unbranded fashion and lifestyle essentials priced below Rs. 600. Dive into the details to explore how Amazon is reshaping the shopping landscape for budget-conscious consumers.
Amazon's new platform, Bazaar, offers unbranded fashion and lifestyle items priced below Rs. 600, targeting budget-conscious shoppers.
Bazaar enters the market to compete with Meesho and Shopsy, aiming to tap into India's value customer segment dominated by SoftBank-backed Meesho.
To optimize costs, Amazon opts for relatively slower deliveries for Bazaar orders, balancing customer expectations with economic viability.
Amazon proposes a zero referral fee to merchants on Bazaar, particularly beneficial for products with low average selling prices, enhancing seller participation.
Bazaar's launch signifies Amazon's intent to expand its reach beyond metro cities and tier 1 regions in India, aiming for broader market penetration and user accessibility.