Explore Amazon Bazaar: Budget Lifestyle Finds

Discover Amazon's latest venture, Bazaar, offering a diverse range of unbranded fashion and lifestyle essentials priced below Rs. 600. Dive into the details to explore how Amazon is reshaping the shopping landscape for budget-conscious consumers.

1) Amazon Bazaar: Unbranded Lifestyle Products Under Rs. 600

Amazon's new platform, Bazaar, offers unbranded fashion and lifestyle items priced below Rs. 600, targeting budget-conscious shoppers.

2) Competitive Landscape: Bazaar vs. Meesho and Shopsy

Bazaar enters the market to compete with Meesho and Shopsy, aiming to tap into India's value customer segment dominated by SoftBank-backed Meesho.

3) Cost Efficiency Strategy: Slower Deliveries for Better Economics

To optimize costs, Amazon opts for relatively slower deliveries for Bazaar orders, balancing customer expectations with economic viability.

4) Merchant Incentives: Zero Referral Fee Offered

Amazon proposes a zero referral fee to merchants on Bazaar, particularly beneficial for products with low average selling prices, enhancing seller participation.

5) Expansion Strategy: Targeting Beyond Metro Cities

Bazaar's launch signifies Amazon's intent to expand its reach beyond metro cities and tier 1 regions in India, aiming for broader market penetration and user accessibility.

Read the full story to learn about Amazon's strategic move into the budget market segment.

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