We always prioritise providing better service and supplying good quality yarn
Anand Capital is a premier yarn exporter in India, renowned for its seamless import and export services, and dedication to quality, competitive pricing, and unmatched customer service. With a vision to house a diverse range of high-quality yarns, the company simplifies the purchasing process for the textile industry, ensuring a hassle-free experience for its clients. Speaking to Fibre2Fashion, Owner Ankit G Bharodiya discusses yarn trade.
What advantages does India have in yarn exports, vis-à-vis its competitors?
India’s yarn quality is among the best, ranking in the top five countries globally. The cotton, which is predominantly produced in India, is of the highest quality, offering the best in terms of both quality and price.
How do you think Bharat Tex 2024 has benefited India's textile trade?
The name itself suggested that it would be one of the best textile expos India has ever experienced, with numerous buyers and suppliers from across the globe participating, which directly or indirectly benefited the Indian textile industry.
Which of the government policies do you find most beneficial for your trade, and why?
The government has always played a crucial role in all industries, especially in textiles, where it continuously strives to address our challenges. One such policy is the implementation of BIS standards, which may seem stringent initially, but in the long term, it will be beneficial to the entire textile industry.
Can you describe the journey of Anand Capital in becoming one of India’s leading yarn exporters?
We started from scratch and have now become one of the best players in the field. We strive to improve every day in the best way we can, and we aim to not only maintain our position as leading exporters in India but to excel further.
What sets Anand Capital apart in terms of quality and service in the yarn export market?
We always prioritise providing better service and supplying good quality yarn. Once a buyer comes in contact with us, we treat them as a member of our family, ensuring that our relationship continues to grow. After all, what matters most is the relationship!
How do you ensure the quality of your products, especially when sourcing from different countries like China and Indonesia?
For quality checks, we always purchase samples first before placing large orders, as we never compromise on quality. Only once the quality is approved and thoroughly tested do we proceed with placing an order.
Could you explain your strategy for offering competitive prices while maintaining high product standards?
We are not focused solely on profit in the yarn industry; we aim to become a brand recognised worldwide. This goal can only be achieved if we retain trust and ensure the quality of our products for our buyers.
What challenges have you faced in the global yarn market, and how has Anand Capital adapted to these challenges?
Currently, we are facing challenges with the BIS policy as we used to import yarn from many countries. However, we are now shifting our focus towards local manufacturers.
How do you manage the complexities of international trade, particularly in the import and export processes?
In managing trade, we strive to adopt processes that have already been established, follow standard procedures, and adhere to the regulations set by the authorities.
What trends are you currently observing in the global yarn industry, and how are you responding to them?
We are actively adapting to the new changes that occur in the yarn industry every day. By this, I mean when new qualities of yarn enter the market, we strive to provide our buyers with new samples. This ensures that they can also remain at the forefront of producing high-quality fabrics.
Can you share insights into your decision-making process for selecting the range of yarns you offer?
Keeping in mind the needs of our buyers and how we can fulfil their requirements, we stay in touch with our buyers on a weekly basis. This helps us to select the best yarn for them.
How does Anand Capital balance its commitment to providing hassle-free service with the logistical demands of international shipping and payment processes?
We have a set of rules for our trade, which we present upfront whenever there is a deal with a buyer. We also listen to their demands, and we come to a mutual solution, always striving to ensure that our buyers are satisfied with us.
Looking ahead, what are Anand Capital’s long-term goals, and how do you plan to achieve them in the ever-evolving textile industry?
Our only goal for now is to become the number one yarn dealer in the entire world and to make our nation proud!
What should the Indian government do to support the growth of yarn exports from the country?
The government has always played a vital role in exports. If duties and some rules can be made more liberal, it would greatly enhance our nation’s opportunity to grow at the international level. Providing taxation benefits to exporters would be greatly appreciated.
Published on: 12/03/2024
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
