Aims of the Initiative

The primary goal of this initiative is to foster sustainable farming practices that enhance soil health, increase biodiversity, and improve water management. Through this strategic collaboration, Premium Textile Mills and WWF are committed to promoting regenerative agriculture, ensuring the long-term viability and eco-friendliness of agricultural practices in Sindh.

Regen Kapaas: A Commitment to Environmental Stewardship

By joining forces with WWF, Premium Textile Mills takes a significant step towards sustainable farming. This partnership aligns perfectly with WWF's mission to conserve nature and mitigate the most pressing threats to biodiversity. Regen Kapaas embodies our dedication to environmental stewardship, blending traditional farming practices with modern sustainability techniques.

Positive Impact on Business and Environment

This collaboration promises substantial benefits for both business and the environment. By adopting regenerative agriculture practices, we aim to boost crop yields, reduce environmental degradation, and create a resilient supply chain. Our commitment to reducing carbon footprints and fostering a healthier ecosystem will enhance the quality of our textile products and contribute to the well-being of local farming communities. Ultimately, this initiative supports the preservation of natural resources and the promotion of sustainable agriculture in Sindh.

Premium Textile Mills is excited to lead this transformative effort, demonstrating that sustainable practices and business success go hand in hand.

“From just listening to initiatives to becoming a driving force, I truly believe we can practice change in the textile sector. Laid-back approaches can’t help anymore. Being in the textile sector is not challenging when you have a solid action plan to address the climate crisis. My ultimate goal as a textile manufacturer is to give the wearer a sense of accomplishment, knowing that their purchases are ethically made with sustainable raw materials, if not fully, then at least partially.

Regen Kapaas, our initiative in regenerative farming, is one of our efforts to respond sensibly to changing environmental conditions and to offer naturally circular solutions.”

-Zaid Siddik, Managing Director - Premium Textile Mills.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (KD)