The rise of drop shipping in India for textile and home decor products has been gaining momentum in recent years. Drop shipping is a retail fulfilment method where a store does not keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. This means that the merchant never actually handles the product.

One reason for the increase in drop shipping is the COVID-19 pandemic, which led to a surge in online shopping, with many consumers turning to e-commerce platforms for their shopping needs. The Insight Partners estimates the global drop shipping market size to reach $591.77 billion by 2027, growing significantly at a CAGR of 18.3% from 2020 to 2027.

The Government of India has announced the target of doubling the country’s textile and apparel double its current size by 2030 to $300 billion. Accordingly, the country’s home decor market will also grow.

The Concept of Drop Shipping

Drop shipping is not a new concept. In fact, it has been around for quite some time. The first recorded use of drop shipping dates back to the 1960s when Sears started using this fulfilment method. Drop shipping became more popular in the 1990s with the rise of the internet and e-commerce. Online retailers started using drop shipping as a way to expand their product offerings without having to invest in inventory.

The benefits of drop shipping are numerous. For one, it allows retailers to offer a wide variety of products without having to invest in inventory. This means that they can test new products without incurring a lot of risk. Drop shipping also eliminates the need for a physical storefront, which can reduce overhead costs. Additionally, drop shipping can be a great way for small businesses to compete with larger retailers.

Drop shipping home decor products from India

Drop shipping from India for textile and home decor products is a lucrative business opportunity. India is known for its textiles and home decor products, and many people around the world are interested in these products. By drop shipping from India, retailers can offer these products to a global audience without having to invest in inventory.

To do drop shipping from India, there are a few key steps that retailers need to follow:

1.   Find a supplier: Retailers need to find a supplier in India who is willing to drop ship their products. There are many suppliers in India who specialise in drop shipping, so this should not be too difficult.

2.  Create a website: Retailers need to create a website where they can sell their products. This website should be easy to navigate and should have a clear call to action.

3.  Promote the website: Retailers need to promote their website in order to attract customers. This can be done through social media, e-mail marketing, and other forms of online advertising.

4.  Fulfil orders: When a customer buys something from a retailer’s website, the retailer has to ask the supplier in India to send the product directly to the customer.

There are several key success factors for drop shipping from India. For someone looking for starting a drop-shipping business, the following process could help in making a good start:

1.   Find reliable suppliers: The success of your drop shipping business depends largely on finding the right suppliers. Do your research and look for suppliers who offer quality products, reasonable prices, and efficient shipping options.

2.  Choose the right products: It is important to choose products that are in demand and have a good profit margin. Research current trends and popular products in the textile and home decor industry to determine what to sell.

3.  Build a strong brand: Establishing a strong brand is essential for standing out in a competitive market. Invest in a professional website, social media presence, and customer service to build trust and loyalty with your customers.

4.  Optimise for SEO: Search engine optimisation (SEO) is crucial for driving traffic to your website. Use relevant keywords and meta descriptions to improve your website’s visibility in search engine results.

5.  Provide excellent customer service: Customer service is a key factor in the success of any business. Respond promptly to customer inquiries and concerns and strive to exceed their expectations with your service.

6.  Stay on top of trends: The textile and home decor industry is constantly evolving, and it is important to stay up-to-date with the latest trends and technologies to remain competitive.

Successful people in drop shipping

There are many people in India who are successfully doing drop shipping for textile and home decor products. One such person is Rajat Agarwal, who runs an online store called Rangrez. Rangrez offers a wide range of textiles and home decor products, all of which are drop shipped from India. Agarwal has been able to build a successful business by offering high-quality products at competitive prices.

Another person who is successfully doing drop shipping from India is Anushka Chauhan. She runs an online store called The Indian Weave, which specialises in Indian textiles and home decor products. She has been able to build a loyal customer base by offering excellent customer service and fast shipping.

Successful businesses in drop shipping

Below mentioned are some more examples of successful drop shipping businesses in India:

1.   Kraftly: This online marketplace for unique and handmade products has a vast selection of textiles and home decor items. Kraftly offers a range of shipping options and has a user-friendly platform for easy ordering.

2.  Aapno Rajasthan: This popular drop shipping business specialises in Rajasthani handicrafts, textiles, and home decor items. Aapno Rajasthan has a wide range of products and offers competitive pricing and efficient shipping options.

3. Bigsmall.in: This company sells unique and quirky gifts, including home decor, accessories, and toys. This website operates on a drop shipping business model, where it partners with multiple suppliers and manufacturers worldwide to source its products. The portal’s business model and product selection have resonated well with Indian consumers, resulting in its success as a drop shipping business in India.

Conclusion

The rise of drop shipping in India for textile and home decor products presents a promising opportunity for entrepreneurs. By following the key success factors and action points outlined in this article, one can establish a profitable and successful drop shipping business in this growing market. With India’s textile and home decor industry predicted to boom in the coming years, now is the perfect time to start your own drop shipping business and tap into this lucrative market.