Uncover the latest insights from the US online retail landscape, where 2023 witnessed record-breaking spending, reaching $1.3 trillion. Explore key trends and shifts in consumer behavior shaping the digital commerce landscape.
US consumers spent a staggering $1.3 trillion online in 2023, with $389.2 billion in the fourth quarter alone, marking the highest-spending online retail year ever recorded.
Online spending on apparel and accessories reached $204 billion in 2023, reflecting a significant increase in this specific category.
Desktop sales growth outpaced mobile for the first time in years, indicating a notable shift in consumer behavior towards online shopping platforms.
Despite the surge in online spending, the distribution of monthly spending in the fourth quarter remained consistent with previous years, with October, November, and December accounting for 29%, 37%, and 34% respectively.
In a significant shift, desktop spending growth (21.1%) surpassed mobile spending growth (10.9%) in the fourth quarter of 2023, indicating a potential peak in mobile sales share.
Discover the details of the groundbreaking $1.3 trillion online spending in the US for 2023.
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