“Macy’s is an iconic American retailer, and we are extremely proud to partner with the incredible Macy’s Media Network team to drive increased value for its customers,” said Elizabeth Buchanan, Chief Commercial Officer at Rokt. “This partnership is empowering Macy’s to connect more closely with its online customers by delivering highly relevant messages from our non-endemic advertising partners at the end of the purchase when they are still in a transaction mindset, making the shopping experience more memorable, personal, and impactful.”

“Macy’s Media Network has seen increased customer engagement since launching our partnership with Rokt,” said Michael Krans, Vice President, Macy’s Media Network. “Rokt’s unique AI-powered technology enables us to use our first-party data to provide our customers with high quality, premium offers from non-endemic advertisers postpurchase, communicating the right message at the right time, ultimately leading to increased customer engagement.”

Rokt’s trusted, scaled ecommerce network enables the retailer to leverage intelligence powered by more than 5 billion transactions across hundreds of leading businesses. While endemic ads are most effective before a customer selects a product on an ecommerce site, non-endemic ads are most effective during the transaction stage, when customers are most likely to respond to new, highly relevant offers.

Macy’s Media Network is now expanding its Rokt partnership, working actively to optimize new advertising use cases throughout the shopping journey for future experiences including support for strategic initiatives such as Macy’s credit card enrollment and membership in its signature Star Rewards loyalty program.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)